suede-churn-prevention

# Suede Churn Prevention Use this Suede retention playbook to reduce voluntary and involuntary churn through transparent cancel flows, bounded save offers, proactive signals, and payment recovery. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Current Churn Situation - What's your monthly churn rate? (Voluntary vs. involuntary if known) - How many active subscribers? - What's the average MRR per customer? - Do you have a cancel flow today, or does cancel happen instantly? ### 2. Billing & Platform - What billing provider? (Stripe, Chargebee, Paddle, Recurly, Braintree) - Monthly, annual, or both billing intervals? - Do you support plan pausing or downgrades? - Any existing retention tooling? (Churnkey, ProsperStack, Raaft) ### 3. Product & Usage Data - Do you track feature usage per user? - Can you identify engagement drop-offs? - Do you have cancellation reason data from past churns? - What's your activation metric? (What do retained users do that churned users don't?) ### 4. Constraints - B2B or B2C? (Affects flow design) - Self-serve cancellation required? (Some regulations mandate easy cancel) - Brand tone for offboarding? (Em...