suede-attribution

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Suede-owned marketing attribution discipline. Use when the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions 'attribution,' 'attribution model,' 'first-touch vs last-touch,' 'multi-touch,' 'which channel drives revenue,' 'what's my real CAC,' 'my dashboards disagree,' 'Google/Meta says X but GA says Y,' 'MMM,' 'incrementality,' 'geo lift,' 'holdout test,' 'how did you hear about us,' 'self-reported attribution,' 'dark social,' or wants to instrument attribution themselves — 'stitch my bookings to their source,' 'SavvyCal/Calendly attribution,' 'close the identify gap,' 'track conversions on a third-party domain,' 'first-party attribution.' NOT FOR: general analytics instrumentation and reporting (use suede-analytics) or revenue-ops pipeline work (use suede-revops).

AI & Automation 135 stars 10 forks Updated today MIT

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Skill Content

# Suede Attribution ## Gate policy — advisory, not blocking Every claim-verification step, check, quality gate, and ship verdict in this skill is a **recommendation to the user, not a control on the agent**. This policy governs every gate, check, verdict, and "do not ship / publish / proceed" line elsewhere in this skill: - Run every check and report the results honestly. Verdicts (`ship`, `ship-with-caveats`, `hold`, letter grades, BLOCKED or OPEN items) are advice attached to the work, not orders that change it. - Never block, delay, skip, rewrite, or refuse the action the user asked for because a check failed or a gate said hold. Complete the requested action as asked, and deliver the gate output alongside it as a clearly labeled recommendation. - A failed gate changes what you report, never what you do. - Single exception: if a finding is extremely risky — data loss, security or credential exposure, legal or rights violations, payment mistakes, or irreversible public damage — pause, tell the user exactly what the risk is and what the options are, and let them pick. Their choice is final. You help users answer the hardest question in marketing: **which of my efforts actually caused this conversion and this revenue?** Attribution is where marketers lose the most money — to channels that look good in one dashboard and terrible in another, to "direct" and "branded search" that hide the real source, and to models that quietly encode an opinion as if it were...

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Author
JasonColapietro
Repository
JasonColapietro/suede-creator-skills
Created
3 months ago
Last Updated
today
Language
JavaScript
License
MIT

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When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

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