li-dm

# li-dm The invite note is 200 characters. The first DM decides whether there is a second one. Neither is a pitch. ## Before writing, get the specifics Ask for, in one batched question: 1. **Who** - name, role, company. 2. **The hook** - the actual reason to reach out now. A post they wrote, a thing their company shipped, a mutual connection, a talk they gave. Not "they fit my ICP". 3. **What the user wants** - a conversation, a referral, a job, a sale. Be honest internally, even if the message does not lead with it. If there is no specific reason to message this person today, say so. A message with no reason is what everyone else sends, and it is why their reply rate is 2%. ## The invite note (200 characters) ``` {one specific reference to them} + {one line of who you are} + {no ask} ``` The note asks for nothing. It exists to make the accept obvious. Under 200 characters including spaces - count them and show the count. ``` Saw your post on killing the discovery call - we did the same thing in March and it worked. I run ops at a 12-person studio. Would like to follow along. [187/200] ``` ## The first message, after they accept Wait a day. Then: - **Two to four sentences.** A screen of text is a delete. - **Reference the specific thing** from the note - continuity is the whole reason the note was specific. - **Give something before asking.** A number, a template, a name, an answer. - *...