content-ruleslisted

# Content Rules ## When to Apply - Generating any marketing or sales content - Reviewing drafts for quality - Creating sales support materials - When content feels generic or product-centric - Preparing materials for pipeline Steps 5-7 ## Core Framework ### Customer-as-Protagonist The customer is the hero. The product is the tool that helps them succeed. **Detection rule:** If content contains >30% "we" statements -> rewrite. ``` BAD (company-centric): "We built an innovative AI platform that revolutionizes..." "Our product features include..." "We are excited to announce..." GOOD (customer-centric): "CTOs at seed-stage startups waste 10h/week on manual reporting. [Product] cuts that to 30 minutes." "Your sales team closes 3x more demos when..." "Imagine opening your dashboard Monday morning and seeing..." ``` ### Inflated Language Filter Detect and replace hollow superlatives with concrete value: | Inflated | Replace With | |---|---| | "Revolutionary" | Specific improvement: "reduces report time from 10h to 30min" | | "Game-changing" | Concrete outcome: "3x demo close rate" | | "Best-in-class" | Comparative data: "28% response vs 8% industry avg" | | "Cutting-edge" | Specific capability: "processes 10K leads in under 2 min" | | "Innovative" | What it actually does differently | | "World-class" | Specific benchmark or achievement | | "Seamless" | Describe the actual experience | | "Powerful" | Quantify the capability | **Rule:** If you can't replace