thumbgate-brand-voicelisted

# ThumbGate Brand Voice Orchestrator skill for producing on-brand ThumbGate copy. Method adapted from the "Claude brand skill" approach (contrast-based learning: show the model a good line, a line that goes too far, and a line that dies of beige). ## When to use Use this whenever you are about to write or edit copy a human will read as ThumbGate: landing/pricing/compare/guide pages, README, postinstall banners, CLI receipts, social posts (Reddit, LinkedIn, Bluesky, Threads), outreach drafts, or blog/launch content. Do **not** use it for code comments, commit messages, or internal notes. ## How to use (in order) 1. Read [`brand-foundation.md`](./brand-foundation.md) — who ThumbGate is, the 5 personality traits, and the explicit "what we aren't" list. 2. Read [`voice-and-tone.md`](./voice-and-tone.md) — per-trait good / too-far / too-flat rewrites. Match the "good" column; never the other two. 3. Read [`content-formats.md`](./content-formats.md) — which traits amplify or recede per channel, with on/off-brand examples per channel. 4. Draft. Then **stress-test**: reread your draft against the "what we aren't" list and the channel rules. If a sentence could appear verbatim on a generic "AI governance platform" site, rewrite it until it could only be ThumbGate. ## The one rule that overrides everything **Never overclaim.** ThumbGate is pre-revenue and honesty is the brand. No fabricated traction ("trusted by N teams"), no benchmark claims without a cited sourc