ad-comment-moderationlisted

# Ad Comment Moderation ## Overview Most "hide Facebook comments" scripts hide everything new. That buries genuine questions and honest criticism along with the spam, which is why the category has the reputation it has. **Core principle: every verdict states a reason, and a comment nobody can give a reason for stays visible.** Under a lead-gen ad this is not cosmetic. Link drops send your paid traffic to a competitor, scam replies impersonate you to people who just gave you their number, and both sit under the ad for as long as it runs. ## When to use - Building or tuning a comment moderation rule set for Facebook or Instagram - Spam under an ad, and you cannot find the post it is attached to - Deciding what should be hidden and what must not be - Working with the Graph API comment endpoints - A moderation tool hid a customer and you need to know why **Not for:** burying criticism. See the last section. ## Where ad comments actually live A comment on your ad is attached to the **page post** behind the creative, not to the ad. For a dark post that post exists, is reachable, and never appears on your page. ``` ad ──► adcreative ──► effective_object_story_id ──► "{page_id}_{post_id}" ──► /{post_id}/comments ``` One post often backs many ads, so moderate the post, not the ad. Instagram comments on the same creative are a **separate thread** reached through the Instagram media id: handle one and not the other and half your delivery keeps the spam. ## Hide, do not delet