write-shorts-scriptlisted

# Write Shorts Script ## Purpose Write a 30-60s Short — 75-150 words — for the channel's Shorts feed. Shorts run alongside long-form (never the only format) and bridge Shorts viewers into long-form via the Shorts-to-long-form bridge mechanic. ## Decision Logic Shorts have a different retention math: 75-85% AVD target vs 50% on long-form. The hook must engage in the first 3 seconds (not 30). 2 Reptilian mechanisms minimum + 1 Limbic per INV-11 Shorts. A Short delivers one beat. Not three. Not five. One. The beat is a single insight, contrast, or claim that lands cleanly in 30-60s. The bridge to long-form is a pinned comment + description link. Don't talk about the long-form in the Short itself; the platform punishes "watch my full video" CTAs in Shorts. ## Tacit Principles 1. **3 seconds for Reptilian.** First 3s = hook. Not "let me set up." Hook. 2. **One beat.** Don't try to teach a concept. Hit one insight. 3. **Tight wpm.** Shorts pace 160-180 wpm to fit content. 4. **Visual-first.** Shorts viewers consume on mute. Strong visual + super text. 5. **No offer pitch in Short.** Channel architecture handles routing. 6. **Pinned comment is the bridge.** Long-form link in pinned comment. 7. **Banned vocab applies, more strictly.** Shorts viewers churn fastest on slop. 8. **Loop architecture: 1 mini-loop max.** Open in 0-2s, close in last 3s. ## Process ### Step 0 — Gate check identity ≥ 50, audience ≥ 50, hook_retention_os ≥ 60. ### Step 1 — Load context Topic, hook, rete