repurposing-cascadelisted

# Repurposing Cascade ## Purpose Cascade one long-form video into the channel's full repurposing surface: N Shorts, M social posts (LinkedIn / X / Instagram), email content, newsletter mention. Maximizes the surface from one production effort. ## Decision Logic A long-form video is the central asset. Without repurposing, it produces watch-time only. With repurposing, it produces: - Shorts (1-3 per long-form) → audience growth + Short-to-long bridge - Social posts (3-6 per long-form, native to each platform) → cross-platform pull - Email (1-2 per long-form) → list engagement + click-through to video - Newsletter mention → subscriber engagement + video pull The cascade rate per `distribution_algorithm.repurposing_cascade` (typical: 2-3 Shorts, 3-5 social posts, 1 email, 1 newsletter mention). ## Tacit Principles 1. **Each piece is platform-native.** A LinkedIn post ≠ a Twitter thread ≠ an Instagram caption. Don't paste the same text everywhere. 2. **Each piece bridges back to the long-form.** Shorts → pinned comment. Social → link in bio / comment. Email → CTA in body. 3. **Don't repurpose mediocre content.** If the long-form underperforms, repurposing it amplifies the underperformance. 4. **Repurpose the surprise beat.** Pattern 4 / case study / contrarian claim — the highest-curiosity beat becomes the most-repurposed. 5. **Stagger the cascade.** Shorts T+3, T+5, T+7. Social T+1, T+4. Email T+2. 6. **Banned vocab + Truth Gate apply to all pieces.** ## Process ### Step 0