description-builderlisted

# Description Builder ## Purpose Build the video description: opening line, timestamped chapters, CTA stack, link architecture, hashtags. The description is a secondary-but-load-bearing surface — primary CTAs (lead magnet, pinned VSL, application) live here. ## Decision Logic Description's job: chapter the video for skim consumption + house the CTA stack + reinforce title-promise. The CTA stack is ordered: (1) lead magnet, (2) pinned VSL, (3) application, (4) newsletter, (5) social. Series videos have a series-cross-link in the first line. Hashtags: 3-5 max, channel-specific not generic. ## Tacit Principles 1. **First line is the hook duplicate.** Repeats the bound-promise from the title in slightly different words. 2. **Timestamps drive skim retention.** Chapters help the algorithm understand structure. 3. **CTA stack is ordered.** Lead magnet first, application last. 4. **Hashtags are not SEO magic.** 3-5 specific tags > 30 generic tags. 5. **Link UTM tracking is required.** All links carry UTMs for attribution. 6. **Banned vocab applies.** ## Process ### Step 0 — Gate check distribution ≥ 30, offer ≥ 40. ### Step 1 — Load context Title, script, series state, offer CTAs, lead magnet. ### Step 2 — Opening line Restate title's bound-promise. ### Step 3 — Timestamped chapters Per script section breaks. ### Step 4 — CTA stack Lead magnet → pinned VSL → application → newsletter → social. ### Step 5 — Hashtags 3-5 specific. ### Step 6 — Series cross-link if applicabl