build-offer-ladderlisted

# /build-offer-ladder — Hybrid Agency Offer Ladder Architecture > **Purpose.** Design the agency's full offer ladder — front-door tripwire (or absence of one), core retainer, high-ticket program, and back-end (advisory, partnership, equity-track). The ladder defines how a prospect moves from first-touch to highest-LTV without hitting price-shock walls and without cannibalizing the higher-margin tier with the lower-margin one. For a hybrid B2B LinkedIn agency (DFY retainer + high-ticket program), the ladder is where the two business models stop competing for attention and start feeding each other. > > **Bar.** Reading the doc, the operator should answer in one breath: where does a cold lead land first, what does it cost them, what's the next step, who decides, who declines, what's the LTV at each rung, when does a retainer client get pointed to the program (or vice versa), when do they get declined entirely? If any of those is murky, the ladder is wrong — it's a list, not a ladder. ## When to invoke - Core retainer (`/design-retainer-offer`) ≥70% completeness AND program offer scoped ≥50% - Operator pivots from DFY-only to hybrid (DFY + program) — ladder redesigned, not extended - Revenue ceiling traceable to mis-routing (program-fit bought retainer and churned, or vice versa) - Pricing shift on any tier ≥20% — anchor sequence breaks and needs reset - New low-ticket / tripwire being added, or back-end (advisory, partnership, white-label) being defined - Lead-flow maturity c