build-channel-architecturelisted

# Build Channel Architecture ## Purpose Design the channel as a **system of routes** — not as a list of videos. Produces the Channel Architecture Document specifying: the one-sentence channel promise, playlist architecture (foundational + pillars + series), video-sequencing path (new-subscriber path + belief-installation path + handoff-to-offer path), multi-awareness strategy, and positioning against competitor archetypes. This is what turns an audience-fitting offer + a niche-locked-in topic into an actual operating channel — the routes through which a new viewer becomes a buyer. ## Decision Logic A channel is not a content library; it's a **path-of-the-viewer**. The architecture answers: when a new viewer lands on a video, where does the channel send them next? What sequence of videos installs the beliefs required for the back-end offer to convert? How does the channel handle viewers at different awareness levels simultaneously? The dual-mode strategy creates two paths: - **Reach-mode entry path** — viewer arrives via a broad-appeal video (curiosity hook, contrast format), gets routed through 2-3 reach videos toward an authority video, then into the channel architecture - **Authority-mode entry path** — viewer arrives via search or recommendation specifically looking for the offer's topic; lands on an authority video calibrated to their awareness level, gets routed deeper into the belief-installation path The architecture must support **multi-awareness** — different vid