build-application-funnellisted

# Build Application Funnel ## Purpose Design the application funnel — application form questions, qualification logic, booking tool integration, confirmation sequence (email + SMS), pre-call asset, no-show prevention. The application funnel converts pinned-VSL viewers into discovery calls, then discovery calls into enrollments. ## Decision Logic The application is the qualifier between Most-aware viewers and the discovery call. Two failure modes: 1. Application too easy → unqualified prospects flood the call calendar 2. Application too hard → qualified prospects abandon Calibrate per offer price + discovery-call capacity. The booking + confirmation sequence drives show-rate from typical 50% (no protocol) to 75-85% (full protocol). Show-rate gains compound: every saved no-show is a potential close. ## Tacit Principles 1. **5-7 application questions max.** More = drop-off without proportionate qualification gain. 2. **Questions surface 2-3 things:** fit (avatar match), readiness (capability + budget), specificity (their situation in their own words). 3. **Disqualification is a feature.** Honest disqualification preserves call calendar + protects program quality. 4. **Confirmation cadence drives show.** Booking confirmation → T-24h reminder → T-1h reminder → T-5min reminder. 4 touchpoints minimum. 5. **Pre-call asset moves the prospect.** A 5-min video or PDF watched before the call shifts their state from cold to warm. 6. **No-show recovery sequence.** Within 4 hours of mi