seo-local

# seo-local (M19) Local pages live and die on consistent, machine-readable place data. **Conditional module**: only runs when the page is classified local-business (storefront, service-area, multi-location, contact/location page). Reference: `references/schema-tier1.md` (LocalBusiness row). ## Inputs Work from the PageSnapshot named in your dispatch envelope: read `parsed` from `<run_dir>/pages/<slug>.json` (`jsonld[]`, `text_sample`, `iframes` for maps) and `vertical` from the envelope; Grep `pages/<slug>.html` for verbatim evidence; site artifacts live in `<run_dir>/site/{robots.json,sitemaps.json,discovery.json}`. Deterministic findings already emitted by `audit.mjs` are listed in `<run_dir>/findings.deterministic.json` — do not re-emit those ids; add model-judged findings only. If invoked directly with a URL/path and no snapshot exists, first run `node "${CLAUDE_PLUGIN_ROOT}/scripts/snapshot.mjs" <target> --out "${CLAUDE_PLUGIN_DATA}/runs"` and use the printed snapshot path. ## Audits Working from the PageSnapshot (`parsed_rendered` when `render.used` is not `none`, else `parsed`), only for local-business pages: 1. **LocalBusiness schema**: a `LocalBusiness` (or correct subtype, e.g. `Restaurant`, `Dentist`) JSON-LD block with required props — `name`, `address` (`PostalAddress`), `telephone`. 2. **NAP consistency**: visible Name / Address / Phone match across the page (header, footer, contact block) and match the schema values — no formatting drift, no stale numbers. 3...