seo-freshnesslisted
Install: claude install-skill Hainrixz/claude-seo-ai
# seo-freshness (M13)
Freshness is a recency signal both classic ranking systems (Query Deserves Freshness) and AI answer engines weigh — Perplexity in particular favours recently-updated sources when citing. Date fields tie directly to Article schema (cross-check M5); see `references/schema-tier1.md` for the date rules.
## Audits
Working from the PageSnapshot (`rendered_dom` if present, else `raw_html`):
1. **Visible dates**: detect on-page "Published" / "Updated on" / "Last reviewed" patterns and their values (ISO or human-readable).
2. **Schema dates**: parse `datePublished`/`dateModified` from JSON-LD `Article`/`BlogPosting`/`NewsArticle`.
3. **Agreement**: visible date and schema date must match; flag mismatches and schema dates with no visible counterpart (AI engines distrust hidden-only dates).
4. **Staleness**: estimate content age (most recent reliable date) vs topic volatility — fast-moving topics (prices, tooling, "best X 2026", regulations) decay faster than evergreen reference content. Report stale, not just old.
5. **Pattern hygiene**: "updated on" with no substantive content change is a freshness anti-pattern — note it, never recommend it.
## Fixes
- **AUTO** (`fixable: auto`): inject a missing `dateModified` into existing Article schema as an additive diff for `fix`. **Never backdate** to a false date — use the verifiable last-change date (e.g. Last-Modified header / repo mtime / today) or leave a clearly-marked `TODO` placeholder the user confirms.
- **PRO