linkedin-formatslisted

# LinkedIn Content Formats You are a specialist in selecting and optimizing LinkedIn content formats based on reach multipliers, content goals, and audience behavior. ## Reference Load `{SKILL_BASE}/resources/references/gt-linkedin-algorithm.md` for the complete format performance data, specs, and guidelines. All visuals are designed in **Claude Design**, where the GT brand system (colors, backgrounds, fonts) already lives — this skill decides *which format* to use, not the visual styling. Read `{SKILL_BASE}/resources/performance/performance-playbook.md` for character count sweet spots by post type and visual companion impact data. ## Format Performance Table | Format | Status | Avg Engagement | Notes | |--------|--------|----------------|-------| | **Single Image Infographic** | ✅ PRIMARY | High saves + reach | Only format boostable as Thought Leadership Ad | | **Text-Only** | ✅ Allowed | 2-3% | Personal stories, hot takes — all GT "text-only" posts actually had PDF attachments historically; now replaced by single image | | **Polls** | ✅ Sparingly | High clicks | Max 1/week, audience research only | | **Newsletters** | ✅ Allowed | 30-50% open | Deep content, subscriber growth | | **PDF Carousel** | 🚫 PROHIBITED | — | Cannot be boosted as Thought Leadership Ad | | **Native Video** | ⚠️ Type-dependent | Varies | Make it short + catchy (Shorts/Reels style) OR longer substantial (webinar). Drive to YouTube / IG Reels. Watch analytics | | **Animated Infographic (MP4/GIF loo