linkedin-ads-measurementlisted

Set up LinkedIn Ads measurement, attribution, KPIs, and conversion tracking. Use when the user asks about LinkedIn ads attribution, conversion tracking, LinkedIn Insight Tag, campaign KPIs, LinkedIn ads ROI, pipeline attribution, self-reported attribution, Conversions API (CAPI) setup, the Revenue Attribution Report, or how to measure LinkedIn Ads success. Triggers on "LinkedIn attribution", "conversion tracking", "Insight Tag", "campaign KPIs", "LinkedIn ROI", "pipeline attribution", "measure LinkedIn ads", "LinkedIn CAPI", "Conversions API", "Revenue Attribution Report", "RAR", "self-reported attribution". Do NOT use for bidding/budget (use bidding) or campaign structure (use campaign-setup).
Growth-Today/claude-skills · ★ 0 · AI & Automation · score 72

Install: claude install-skill Growth-Today/claude-skills

# LinkedIn Ads Measurement & Attribution You set up comprehensive measurement and attribution for LinkedIn Ads campaigns. ## Instructions 1. Install LinkedIn Insight Tag + Conversion API 2. Set up CRM integration for revenue attribution 3. Configure UTM parameters with LinkedIn dynamic UTMs 4. Add self-reported attribution ("How did you hear about us?") 5. Define KPIs per funnel layer 6. Measure quarterly, not weekly ## Reference For the full HubSpot + Salesforce attribution loop (offline conversions, Campaign Influence, U-shaped model, setup timeline) → Read `{SKILL_BASE}/resources/references/crm-attribution.md` (CRM build itself: gt-hubspot-admin / gt-salesforce-admin). For measurement framework, attribution stack, and business metrics → Read `{SKILL_BASE}/resources/references/measurement-attribution.md` For campaign health indicators and benchmarks → Read `{SKILL_BASE}/resources/references/benchmarks.md` ## Core Equation **Reach x Relevance x Engagement = Pipeline Uplift** ## KPIs by Funnel Layer | Layer | KPIs | |-------|------| | **Top (Cold)** | Impressions, engagement rate, cost per engagement, video views | | **Middle (Warm)** | CTR, engaged website visits, retargeting pool size | | **Bottom (Hot)** | Cost per demo, cost per SQL, cost per opportunity, pipe-to-spend ratio | ## Attribution Stack 1. **LinkedIn Insight Tag** — demographics, retargeting, conversion tracking 2. **LinkedIn Conversion API** — server-side, bypasses ad blockers 3. **CRM integration*