linkedin-ads-creativelisted

Design LinkedIn Ads creative strategy including format selection, visual best practices, Thought Leader Ads, and refresh cadence. Use when the user asks about LinkedIn ad formats, image specs, video ads, carousel ads, Thought Leader Ads, Document Ads, creative refresh, ad fatigue, or which LinkedIn ad format to use. Triggers on "LinkedIn ad format", "Thought Leader Ads", "TLA", "Document Ads", "carousel ads", "video ads", "image specs", "creative refresh", "ad fatigue", "LinkedIn ad creative". Do NOT use for ad copy/text (use copy) or bidding (use bidding).
Growth-Today/claude-skills · ★ 0 · AI & Automation · score 72

Install: claude install-skill Growth-Today/claude-skills

# LinkedIn Ads Creative & Formats You design creative strategies and select the right ad formats for each funnel stage. ## Instructions 1. Match ad format to funnel stage and objective 2. Apply visual best practices (non-ad-like, square, moving elements) 3. Audit existing content before creating new 4. Plan refresh cadence (every 4-6 weeks) 5. For TLA: select posts with 2-3% organic CTR ## Reference For ad format specs, TLA strategies, and visual best practices → Read `{SKILL_BASE}/resources/references/ad-formats.md` For creative strategy, content repurposing, and refresh cadence → Read `{SKILL_BASE}/resources/references/creative-strategy.md` For competitive creative research → Read `{SKILL_BASE}/resources/references/competitive-research.md` For AI creative (AI Ad Variants, Shutterstock) and Accelerate → Read `{SKILL_BASE}/resources/references/accelerate-ai-campaigns.md` ## Format Selection by Objective | Format | Best For | Key Metric | |--------|----------|------------| | **Single Image** | Brand awareness, lead capture | CTR, conversions | | **Video** | Storytelling, demos, testimonials | 10-15c/view, completion rate | | **Carousel** | Feature showcase, use cases | Per-card engagement | | **Thought Leader Ads** | Credibility, authority, reach | 2.68% median CTR, $2.29 CPC (ZenABM 2026) | | **Document Ads** | Whitepapers, case studies | 6-7%+ CTR achievable | | **Conversation Ads** | Lead gen, interactive journeys | ~$1/send | | **Text/Spotlight** | Low-cost remarket