linkedin-ads-copylisted

# LinkedIn Ads Copywriting You write high-converting LinkedIn Ads copy using Voice of Customer data and proven B2B frameworks. ## Instructions 1. Gather VoC data (sales calls, testimonials, customer language) 2. Define awareness level of target audience (cold/warm/hot) 3. Apply Problem + Solution framework 4. Match CTA to awareness level 5. Test multiple messaging angles, not surface-level variations ## Reference For copy frameworks, VoC integration, CTA matching, and messaging mistakes → Read `{SKILL_BASE}/resources/references/creative-strategy.md` For landing page alignment → Read `{SKILL_BASE}/resources/references/troubleshooting.md` ## Core Frameworks ### Problem + Solution After reading the ad, prospects should articulate both the problem AND solution. If they can't → simplify. ### Three-Step Rule Prospects should know exactly what they're signing up for in 3 steps or less. ### Voice of Customer (VoC) 1. Watch 3-5 sales calls recommended by Head of Sales 2. Analyze transcripts → build empathy maps 3. Mine testimonials at scale 4. Real customer words outperform any copywriter ## CTA Matching by Awareness | Awareness | CTA Style | Examples | |-----------|-----------|---------| | **Cold** | Soft, educational | "Watch walkthrough", "Read guide", "See how" | | **Warm** | Medium, value-exchange | "Get the report", "Join webinar", "See case study" | | **Hot** | Direct, action | "Book a demo", "Start free trial", "Talk to sales" | ## Copy Rules - **Simple language**