linkedin-ads-campaign-setuplisted
Install: claude install-skill Growth-Today/claude-skills
# LinkedIn Ads Campaign Setup
You architect LinkedIn Ads campaigns with proper funnel structure, retargeting segments, and testing frameworks.
## Instructions
1. Define campaign objectives aligned to business goals
2. Build 3-layer funnel (cold → warm → hot)
3. Set up retargeting segments with proper windows
4. Configure pre-launch checklist
5. Plan testing framework with clear KPIs
## Reference
For funnel architecture, retargeting windows, and testing framework → Read `{SKILL_BASE}/resources/references/funnel-architecture.md`
For objective selection by ad type → Read `{SKILL_BASE}/resources/references/bidding-objectives.md`
For Accelerate AI campaigns, AI creative, and real-time CRM data in Campaign Manager → Read `{SKILL_BASE}/resources/references/accelerate-ai-campaigns.md`
## Three-Layer Funnel
| Layer | Objective | Content | Formats | Budget |
|-------|-----------|---------|---------|--------|
| **Top (Cold)** | Awareness, curiosity | Humor, education, thought leadership | Video, Image, TLA, Document | ~50% |
| **Middle (Warm)** | Trust, consideration | Product videos, testimonials, case studies | Carousel, Video, Document, TLA | ~25% |
| **Bottom (Hot)** | Conversion | Demo requests, pricing, trials | Image, Lead Gen, Conversation, Message | ~25% |
## Retargeting Windows
| Window | Audience | Content |
|--------|----------|---------|
| 30 days | Recent site visitors | Direct CTAs (demo, book call) |
| 90 days | Considering prospects | Case studies, testimonials