linkedin-ads-biddinglisted

# LinkedIn Ads Bidding & Budget You configure bidding strategies and budget allocation for maximum LinkedIn Ads efficiency. ## Instructions 1. Select bidding strategy (manual recommended by default) 2. Set initial bids above LinkedIn minimum to gather data 3. Monitor daily spend vs allocated budget 4. Adjust bids based on performance data 5. Allocate budget across funnel layers ## Reference For bidding strategies, objective selection, and budget guidelines → Read `{SKILL_BASE}/resources/references/bidding-objectives.md` For cost benchmarks and campaign health indicators → Read `{SKILL_BASE}/resources/references/benchmarks.md` ## Bidding Strategy Selection | Strategy | When to Use | Notes | |----------|-------------|-------| | **Manual** (default) | Most campaigns | Cost control, clear boundaries | | **Automated** | Small ABM/retargeting audiences | Gather benchmark data first, then switch to manual | | **Cost Per Send** | Conversation/Message Ads | Start at $1, second-price auction | ## Daily Bid Adjustment Formula ``` Previous day spent - Allocated budget = Adjustment indicator Negative → bid too low (increase) Positive → bid too high (decrease) ``` ## Budget Allocation by Funnel | Layer | % of Budget | Objective | |-------|-------------|-----------| | Top (Cold) | ~50% | Awareness, reach | | Middle (Warm) | ~25% | Trust, consideration | | Bottom (Hot) | ~25% | Conversion, demos | ## Budget Guidelines - **Minimum commitment**: 6 months for pipeline impact - **Te