gt-gtm-alpha-playbooklisted
Install: claude install-skill Growth-Today/claude-skills
# GTM Alpha Playbook Generator
Builds comprehensive, industry-specific GTM Alpha playbooks for any target vendor domain. Each playbook maps the vendor's pain points to high-intent buying signals, designs Clay/Claygent workflows to detect those signals, and delivers 3-5 outbound plays with email templates.
## When This Skill Triggers
The user provides a company domain (e.g., "build a GTM Alpha playbook for stamped.io") and wants a full signal-based GTM strategy. The deliverable is a Google Doc saved to a GTM playbooks folder in Google Drive.
## Execution Workflow
### Step 1: Extract the Target Domain
The user will provide a domain. Store it as `{TARGET_DOMAIN}`. This is the vendor — Growth Today's client — who will be selling to their prospects using signal-based GTM.
### Step 2: Research the Target Domain
Use web search to deeply research `{TARGET_DOMAIN}`:
1. Visit the company's website and key pages (product, pricing, about, blog)
2. Search for recent news, funding, leadership changes
3. Search for competitor landscape and market positioning
4. Search for customer reviews (G2, Capterra, TrustRadius) to understand pain points they solve
5. Search for their current GTM approach (do they have SDRs? What channels do they use?)
Synthesize findings into:
- Primary value proposition
- Key differentiators
- Target customer profile (industries, company sizes, personas)
- Current GTM approach (if discernible)
- Competitive landscape
### Step 3: Load Reference Materials
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