marketing-copylisted

# Copywriting Audit Audit copy for persuasion and clarity. Produces a **0-100 score**, an **A-F grade**, and **prioritized recommendations** you can hand straight to the user. ## Prerequisites ```bash pip install -r requirements.txt ``` (Or, if the repo is installed as a package: `pip install -e .`) ## Procedure 1. **Run the audit** on the user's copy: ```bash python -m marketing_kit.cli copy "<copy text>" --format json ``` For long copy, write it to a file and pass `--file copy.txt`. 2. **Read the output.** `score` is the copy score; `findings` are the issues; `details` shows word count, sentence length, benefit/CTA signals. 3. **Summarize for the user**, ranked highest-severity first: - What works (strong benefit framing, clear CTA, reader address). - What is weak (thin copy, no benefit, missing CTA, vague claims). - The concrete rewrite for each item. 4. **Offer to rewrite.** Apply the highest-impact fixes directly: - Add a specific benefit and a number. - Address the reader with "you". - Add one clear call to action. 5. **Re-run the audit** after rewriting to confirm the score improved. ## Notes - If the copy is under 50 words, the engine flags it as thin — that is expected and the fix is expansion, not polish. - For conversion elements (AIDA, objections, proof, scarcity) use the `marketing-cro` skill. For emails use `marketing-email`. For social posts use `marketing-social`.