business-contextlisted

# Business Context Analysis ## Purpose Provide structured frameworks for understanding the business environment surrounding product decisions. These frameworks help assess **Viability risk** and identify Opportunities through market gaps. ## When to Use Each Framework | Framework | Use When | Key Output | |-----------|----------|------------| | Business Model Canvas | Understanding or designing the business model | 9-component business model map | | Value Proposition Canvas | Designing value propositions that match user needs | Customer Profile + Value Map fit | | Market Analysis | Understanding market size, competition, and trends | Market sizing, competitive positioning | ## Business Model Canvas (BMC) Analyzes the full business model across 9 components: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure. Use during Opportunity Discovery to understand business context and identify where Solutions must fit within the business model. See `references/business-model-canvas.md` for the full framework and quality checklist. ## Value Proposition Canvas (VPC) Designs value propositions by mapping Customer Profile (Jobs, Pains, Gains) to Value Map (Products & Services, Pain Relievers, Gain Creators). The goal is Problem-Solution Fit. ### Connection to OST - **Customer Jobs** surface **Opportunities** (unmet jobs = opportunities) - **Pains** generate **Hypotheses** abou