convert-four-questions

# Convert Four Questions - The Donahoe Diagnostic > *"Before you write a single word of copy, you need to answer four questions - from the customer's perspective. Not your perspective. Theirs."* - The Donahoe Method Four Questions. Four answers. Each in one sentence. From the customer's chair, not yours. This is the diagnostic that runs **before** any other Method skill. Skip it and the rest of the Method has nothing to write against. ## When to Use Trigger phrases: "run the four questions", "four questions", "donahoe diagnostic", "why you why me why this why now", "brief me on the customer", "what should this copy do", `/convert four-questions <product>`. Run this skill **first** - before `convert-open`, before `convert-bullets`, before any page-builder. The Four Questions output becomes the brief the rest of the Method writes against. Do NOT use for: - Scoring an existing page (use `convert-audit` for Method-scored teardown) - Direct copy generation (this produces a *brief*, not a draft) - Offer design itself (use `funnels-offer` - different pack) - Awareness-level classification alone (use `convert-temperature` - paired but distinct) ## Inputs Required: 1. **Product / offer** - what's being sold? One concrete description. Not "a course on marketing" - *"an 8-week program that teaches plumbers how to run their own Google Local Service Ads, $1,997, includes done-with-you setup."* 2. **Reader** - one specific person (the One Person Rule). Not "small business owners" ...