convert-bridge-page

# Convert Bridge Page - Advertorial / Pre-Sell > *"Cold traffic doesn't bounce because your sales page is bad. It bounces because the reader's nervous system saw 'sales page' and the back button felt like safety. The bridge page is where you decompress them - content first, offer later. Same reader, completely different conversion math."* - Wayland bridge-page extension to The Donahoe Method (the Method handles cold-traffic copy via Layer 2 Side Door; this skill applies that principle at the page-architecture level) This skill builds the editorial-style cold-traffic decompression page: advertorial, listicle, or pre-sell content that warms the reader before they reach the squeeze, lead-magnet, or sales page downstream. ## When to Use Trigger phrases: `bridge page`, `advertorial`, `pre-sell page`, `listicle page`, `cold traffic bridge`, `/convert bridge <topic>`. Use when: - The user is running paid traffic from cold sources (Meta, TikTok, native, YouTube). - The downstream sales/opt-in page would bounce the cold visitor. - A content-style warm-up page can absorb the cold click and pre-sell before transferring intent. ## When NOT to Use - **Direct opt-in page** → `/convert squeeze-page` or `/convert lead-magnet-page`. - **Long-form sales page** → `/convert sales-page`. - **Generic blog post for SEO** → not this skill (different intent - bridges are paid-traffic decompression, not organic content). - **Auditing existing advertorial** → `/convert audit`. ## Inputs Requir...