content-haro-reply

# Content HARO Reply - The 90-Second Quotability Stack > *"A journalist reading HARO replies has 90 seconds and 50+ responses. You're not competing with bad answers - you're competing with decent answers. The only way to win is to be so specific, so credentialed, and so quotable that using you is the path of least resistance."* - Sean Donahoe HARO (now merged into Connectively), Qwoted, and SourceBottle exist because journalists need expert sources fast. A reporter on deadline with 60 replies in their inbox is not looking for the most comprehensive answer - they are looking for the answer they can drop into their article in 90 seconds without rewriting. Most replies fail not because the expertise is wrong, but because: - The credential is generic ("I'm a marketing expert with 15 years of experience") - The answer is too long (journalists don't read walls of text from strangers) - There's no pull quote (the journalist has to write the quote themselves) - The reply answers a different question than the one asked The 90-Second Quotability Stack fixes all four. ## When to Use Trigger phrases: "HARO reply", "HARO pitch", "journalist query", "expert source reply", "get quoted in press", "respond to journalist query", "Qwoted reply". Use when: - You have received a HARO / Qwoted / SourceBottle query that matches your actual expertise - The deadline is within 2-4 hours (most journalist queries have same-day or next-day deadlines) - You can provide specific numbers, named exper...