digital-prlisted

# Digital PR & Authority ## When to Use This Skill Activate this module when the user's request involves any of the following: - **Earned Media Strategy**: Planning how to get press coverage, media mentions, or editorial features - **Press Releases**: Writing or optimizing press releases for distribution and pickup - **Journalist Outreach**: Crafting pitch emails, building media lists, or developing journalist relationships - **HARO/Connectively Pitching**: Responding to journalist queries on Help A Reporter Out (now Connectively) or similar platforms - **Thought Leadership**: Positioning an executive or brand as an industry authority through content and speaking - **Newsjacking**: Rapid-response commentary on breaking news to earn media coverage - **Executive Personal Branding**: Building an executive's public profile and industry presence - **E-E-A-T Authority Building**: Strengthening Experience, Expertise, Authoritativeness, and Trustworthiness signals for SEO and credibility - **Press Kit Creation**: Assembling brand media kits with approved assets, boilerplate, and key facts **Trigger phrases**: "press release," "media coverage," "journalist outreach," "HARO," "Connectively," "thought leadership," "newsjacking," "executive branding," "personal brand," "E-E-A-T," "authority building," "earned media," "PR strategy," "media pitch," "press kit," "media relations," "byline," "guest post," "speaking opportunity," "expert source" ## Brand Context (Auto-Applied) Before pr