client-reportlisted
Install: claude install-skill Faiz07yo/digital-marketing-pro
# /dm:client-report
## Purpose
Generate a professional, white-labeled client report for a specific brand. Uses agency voice (not brand voice), includes KPI performance, channel breakdowns, strategic recommendations, and next steps. Designed for external client delivery via Slack, email, Google Sheets, or markdown — with approval gating before any external send to prevent accidental disclosure or premature delivery of draft findings.
## Input Required
The user must provide (or will be prompted for):
- **Brand slug**: The brand this report covers — must match a configured brand in `~/.claude-marketing/brands/`
- **Report type**: One of:
- Weekly pulse: Quick KPI snapshot with 3-5 key metrics and brief commentary
- Monthly review: Full performance analysis with channel breakdowns and recommendations
- QBR: Quarterly deep-dive with strategic roadmap and forward plan
- **Date range**: Specific start and end dates for the reporting period — defines what data is pulled and analyzed
- **Delivery channel**: Where the report should be sent — slack, email, google-sheets, or markdown-only (no external delivery, just generate the artifact)
- **Custom sections (optional)**: Any additional sections the client has requested — competitive update, creative performance breakdown, audience insights, attribution deep-dive, or ad-hoc investigation topic
- **Comparison period**: What to compare against — prior period, same period last year, plan/target, or all three simultaneously
- **Re