campaign-planlisted

# /dm:campaign-plan ## Purpose Generate a comprehensive multi-channel campaign plan ready for execution. Covers strategic objectives, audience segmentation, channel selection, budget distribution, phased timeline, and measurable KPIs. ## Input Required The user must provide (or will be prompted for): - **Campaign goal**: What the campaign should achieve (awareness, leads, sales, retention, etc.) - **Product/service**: What is being promoted - **Target audience**: Who the campaign is for (or use existing brand personas) - **Budget**: Total available budget or budget range - **Timeline**: Campaign duration or key dates (launch, event, season) - **Constraints**: Any channel restrictions, compliance requirements, or creative limitations ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. 2. Clarify campaign objective and classify as awareness, consideration,