agency-dashboardlisted
Install: claude install-skill Faiz07yo/digital-marketing-pro
# /dm:agency-dashboard
## Purpose
Generate a portfolio-level dashboard aggregating health metrics across ALL client brands. Shows campaign activity, budget pacing, KPI attainment, content pipeline, and team utilization at a glance — giving agency leadership a single view of operational health without opening each account individually. Designed for daily standups, weekly agency reviews, or on-demand health checks.
## Input Required
The user must provide (or will be prompted for):
- **Dashboard scope**: All brands or a specific list of brand slugs to include in the portfolio view
- **Time period**: Current week, month, or quarter — determines the pacing calculations and comparison windows
- **Detail level**: Summary (top-line health scores per client) or detailed (campaign-level breakdowns per client with individual campaign metrics)
- **Sort/filter preferences**: Sort clients by health score, spend, revenue, or alphabetical — and optionally filter to only at-risk (amber/red) accounts
- **Team filter (optional)**: Filter by account lead or team pod if the agency has multiple pods managing different client sets
- **Comparison baseline (optional)**: Compare current period against prior period, same period last year, or plan/target — defaults to prior period
- **Alert threshold overrides (optional)**: Custom thresholds for performance drop alerts or budget pacing tolerance — defaults to 20% performance drop and 10% pacing variance
- **Export format (optional)**: Whether to ou