social-sellinglisted

# Social Selling ## Purpose Turn a cold LinkedIn profile into a warm conversation: engage with the prospect's world first, send a connection note they accept, and open with a first message that references something real — not a templated pitch they've seen a hundred times. ## Inputs - The prospect (LinkedIn URL, name + company, or profile text) - Why you're reaching out (the trigger: their post, a role change, a mutual, an account play) - The account context (existing deal, prior touchpoints, who else you know there) ## Method ### 1. Profile-led engagement — warm before you pitch Never let the connection request be the first time they've heard your name. Read the profile for hooks and engage on their terms first: - **Recent activity** — posts, comments, reposts in the last 2–4 weeks. This is the highest-signal hook; it's what they care about *right now*. - **Role + tenure** — new in role (<6 months) = openness to change; long tenure = owns the status quo. - **Career path / shared ground** — past companies, schools, regions, mutual connections. - **About section + featured** — the problems they self-identify with, in their words. **Warm-before-pitch rule:** earn one to three touchpoints (a thoughtful comment, a relevant reaction) *before* the connection request. The request then lands as "the person who said that smart thing," not a stranger. ### 2. Content-comment cadence — engage before reaching out Run this over 5–10 business days, not all at once: | Day | Action |