executive-briefinglisted

# Executive Briefing ## Purpose Compress a deal into a one-page executive brief that lands the "so what" in the first two lines. Execs don't read activity logs — they read outcomes, impact, and the ask. This skill produces a brief that respects 60 seconds of attention. ## Inputs - The deal: account, size, stage, close date - The outcome you want from the reader (approval, escalation, awareness, a decision) - Who the reader is and their lens (CFO, CEO, CRO, your VP, customer sponsor) - The business impact in numbers (ARR, time-to-value, cost avoided, risk) ## Method 1. **Lead with the "so what."** First line states the outcome and your recommendation, not background. The exec should know what you want before line three. If they read nothing else, the top two lines must stand alone. 2. **Outcome and recommendation first.** State where the deal lands and what you're asking the reader to do. Background and narrative come *after* the bottom line. 3. **Quantify impact over activity.** "$240K ARR, 6-week deployment, replaces two incumbent tools" beats "had a great demo, strong champion." Every claim carries a number or a named consequence. No adjectives doing a number's job. 4. **Make the ask explicit and single.** One clear request — an approval, an intro, a discount sign-off, an escalation. State who must do what by when. 5. **Surface risks honestly, with mitigation.** Two or three real risks, each paired with what you're doing about it. Execs distrust brie