cold-emaillisted

# Cold Email ## Purpose Write a first-touch email a busy stranger actually replies to: one problem, one relevance hook grounded in a real trigger, and one low-friction ask — not a pitch. ## Inputs - Who you're emailing (name, role, company) - A real trigger or reason-to-reach-out-now (hire, funding, launch, post, mutual context) - The one problem you solve for this persona - A proof point you can cite (a similar customer, a result, a relevant pattern) ## Method 1. **One problem per email.** Pick the single pain that matters most to *this* persona and write only about that. A second idea halves the reply rate — save it for the follow-up. 2. **Open with a real relevance hook.** The first line must prove you're writing to *them*, not a list — anchored to a trigger they'd recognise (a hire, a launch, a stage change, something they said publicly). No "Hope you're well" or "I came across your profile." 3. **Brevity.** Under 90 words, 5 sentences or fewer. It must be readable on a phone lock screen without scrolling. Every sentence earns its place or gets cut. 4. **Single low-friction ask.** Ask for *interest or a reply*, not a 30-minute meeting. "Worth a look?" / "Open to me sharing how?" beats "Do you have 30 mins Tuesday?" The ask is a yes/no, not a calendar negotiation. 5. **No feature-dumping.** Name the outcome, not the toolset. One proof point, stated as a customer + result, beats a feature list. Lead with their world, not your product. 6. **Subj