docs-link-click-analyzerlisted

# docs-link-click-analyzer — Find dead CTAs and dead-end pages Two failure modes this skill catches: 1. **Underperforming CTA** — a button gets impressions but few clicks. Example: `/quick-start` has 30k views, `Sign up` CTA has 60 clicks (0.2%). The CTA is invisible, mislabeled, or the page doesn't earn the click. 2. **Orphan traffic** — a page receives pageviews but no one clicks anything on it. Either the page is a terminal (FAQ-style), or it's a dead end nobody intended. ## When to run - Weekly during pricing/onboarding experiments. - Monthly otherwise. - Whenever site median CTR moves materially. ## Workflow Standard four-stage docs-insights pipeline. Slice = `link_clicks`. See [`docs-utm-analyzer`](../docs-utm-analyzer/SKILL.md) for canonical step-by-step. - **Collector:** every click a reader made on a CTA or an outgoing link, grouped by `(source_page, target_label)`, plus per-page traffic totals to serve as impressions. Any other click-level signal on the same pages belongs here. - **Clusterer:** computes `expected_ctr` = site-wide median CTR of the same CTA label. Flags clusters where CTR < 0.5× expected AND impressions ≥ 200. - **Reporter:** `cta_underperformance` (high severity for revenue CTAs like Upgrade/Sign up; medium otherwise); `orphan_traffic` for zero-click pages with ≥ 200 pv. ## What this skill catches | Pattern | Example finding | |---|---| | **CTA buried** | `Upgrade` on `pricing-spec.md`: 12k impressions, 160 clicks (1.3% vs site median 4%).