market-entry-checklistlisted

# Market Entry Checklist All-in-one checklist for entering a new market with a physical product. From product classification to first legal sale. ## The 10-Step Process Every physical product entering a new market follows this sequence: ```dot digraph { rankdir=TB; node [shape=box style=rounded fontsize=10]; s1 [label="1. Classify your product"]; s2 [label="2. Map applicable regulations"]; s3 [label="3. Check substances"]; s4 [label="4. Verify labeling"]; s5 [label="5. Get certifications/testing"]; s6 [label="6. Classify for customs (HS code)"]; s7 [label="7. Calculate landed cost"]; s8 [label="8. Appoint responsible person"]; s9 [label="9. Notify/register"]; s10 [label="10. Market authorization / first sale"]; s1 -> s2 -> s3 -> s4 -> s5 -> s6 -> s7 -> s8 -> s9 -> s10; } ``` ## Step 1: Classify Your Product Determine which regulatory category your product falls into. This determines EVERYTHING downstream. | If your product is... | It is regulated as... | Why it matters | |-----------------------|----------------------|----------------| | Cream with SPF | Cosmetic (EU) or OTC Drug (US) | US requires FDA drug approval for sunscreen claims | | CBD oil for skin | Novel food ingredient (EU), varies (US) | EU market effectively blocked pending EFSA review | | Electronic toy | Toy (safety) + Electronic (EMC/safety) | Double certification: EN 71 + CE/RED | | Supplement with vitamins | Food supplement (EU) / Dietary supplement (US) | Different claims all