retention-emaillisted

# Retention Email Turns Shopify order and checkout data into winback flows, abandoned-cart recovery flows, and loyalty program designs — written and ready to load into an email or SMS platform. ## When to use - User wants to win back lapsed or one-time customers - User wants an abandoned cart (or checkout) recovery flow - User wants a loyalty program designed around real purchase behavior - User says things like "write a winback flow," "recover abandoned checkouts," or "design a loyalty program" ## What you'll need - Shopify store connected - The store's email/SMS platform (for example, Klaviyo), if the user wants the flow formatted for direct import - Any offer or discount the user is willing to include, or their preference to hold discounts back - For loyalty: at least 6 months of order history and a target reward budget (for example, under a set percent of order value) ## How to do it 1. Connect to Shopify and pull the relevant data: order history for winback or loyalty segmentation, or recent abandoned checkouts (cart contents and value) for cart recovery. 2. For winback: segment customers — lapsed 60+ days, one-purchase-only, high-AOV-but-inactive. Write a 3-5 email flow per segment, without adding a discount unless the user wants one. 3. For abandoned cart: segment by cart value and how far the shopper got (cart, shipping info, payment). Write a 2-3 message flow, holding any discount for the final message unless told otherwise. 4. For loyalty: segment customers into