tam-mappinglisted
Install: claude install-skill Brite-Nites/brite-claude-plugins
# TAM Mapping
A BDR, RevOps operator, or marketing lead with a new motion has two failure modes: spend weeks hand-curating a TAM (slow, inconsistent, miss 30–60% of the market) or run enrichment on a list that's 20–40% already-contacted (waste credits + sender reputation). This skill is the third option — a 7-phase pipeline that constructs a deduped, exclusion-filtered, optionally enriched/tiered TAM CSV ready for `list-building` or `launch-campaign`.
Reference-build calibration anchors (upstream Revgrowth 02): roofing TAM 20K sendable at $15, coffee shop TAM 11K sendable. Use as Nites/Supply scale anchors. Labs-path reference example in `plugins/marketing/references/tam/examples/` (BC-5946).
Three entity routes:
- **Nites residential** — Google Maps ZIP scraping via WebSearch (absorbs Revgrowth 09 local-enrichment).
- **Supply installer** — SAM.gov federal contracts + Houzz + state license databases.
- **Labs venue partnerships** — full 8-provider stack from upstream `Revgrowth1/tam-map`: Spider.cloud crawl + AI Ark + Discolike + IcyPeas → BlitzAPI → Prospeo → MillionVerifier → tier delegation to `icp-scoring` rubric `abc`.
**Distinct from `list-building` (BC-2717):** that skill *consumes* a TAM (assumes a `brite-data-platform` dbt audience view exists). This skill *constructs* one when no audience view exists. If a vertical already has a dbt view, skip this skill and use list-building directly.
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## Before Starting
**Check for product marketing context first.** If