content-strategylisted

# Content Strategy Skill Develops content marketing strategies, editorial calendars, and content briefs aligned with Brite's brand positioning, ICP segments, and go-to-market verticals. ## Prerequisites **Read `docs/marketing-context.md` first** for foundational brand context — ICP profiles, value propositions, competitive positioning, and the entity flywheel. If the file doesn't exist, warn the user and proceed with reduced context. ## What It Produces A content strategy document covering: - Content pillars mapped to Brite's messaging pillars and entity value propositions - Editorial calendar with publishing cadence per channel - Content briefs for key pieces (case studies, portfolio showcases, thought leadership) - Vertical-specific content recommendations (residential, commercial, installer-focused) - SEO and topic cluster strategy aligned with competitive positioning ## Content Guidelines All content must follow the voice guidelines from `docs/marketing-context.md`: - Lead with customer transformation and outcomes, not features - Use specific proof points (project portfolio, client results) over generic claims - Maintain entity-specific messaging — Brite Nites content differs from Brite Supply content - Frame Brite's multi-category position as a competitive advantage - Respect language rules: "installations", "holiday lighting", cost framed as ROI