cold-outreach-sequencelisted
Install: claude install-skill BrianRWagner/ai-marketing-claude-code-skills
# Cold Outreach Sequence
Here's what I've learned about cold outreach: the word "cold" is the problem.
Spray-and-pray templates don't work. 10 minutes of research + a specific reference = not cold anymore. This skill builds the second kind.
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## Mode
Detect from context or ask: *"One message, full sequence, or full outreach system?"*
| Mode | What you get | Best for |
|------|-------------|----------|
| `quick` | 1 connection request + 1 follow-up for a single prospect | Testing an angle, one-off outreach |
| `standard` | Full 4-touch sequence for a single prospect | Active pipeline, individual targets |
| `deep` | Multi-prospect sequence system + A/B variants + tracking framework | Launching an outreach campaign |
**Default: `standard`** — use `quick` if they give you one name and say "draft something." Use `deep` if they're building a repeatable outreach engine.
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## Context Loading Gates
**Before writing any message, collect:**
- [ ] **Prospect name and company** — full name, company, role/title
- [ ] **Research signals** — run tool calls first (see below); do not write without them
- [ ] **Sender positioning** — what does the sender do, for whom, with what result? (Use `positioning-basics` output if available)
- [ ] **Platform** — LinkedIn DM, email, or both?
- [ ] **Batch size** — how many prospects? (determines tier assignment)
**Research tool calls — run before writing:**
```
web_search('[Company] [Founder/Name] news 2026')
web_search('[Company] fundin