product-meaning-extractor

# Product Meaning Extractor Extract the REAL value from a product before writing a single line of video/presentation code. Without this step, content is a flat list of features. With it, content tells a story. ## Why This Exists Most product videos fail because they skip analysis. They grab text from a landing page and lay it over animations. The result: "We have feature A, B, C. Try us." - nobody watches past 3 seconds. This skill forces you to find what actually matters: the enemy, the transformation, the mechanism, and the emotional hook. Everything else flows from these. ## Process ### Step 1: Gather Raw Material **From the product URL:** 1. Visit the site, extract ALL text (hero, features, pricing, about, FAQ) 2. Screenshot key visuals (hero, before/after, product shots) 3. Extract brand colors from CSS (`--primary`, `--accent`, meta `theme-color`) 4. Note the tone: formal/casual, technical/simple, premium/accessible **From reviews/testimonials (if available):** 1. Find testimonials on the site itself 2. Check App Store / Product Hunt / G2 / Trustpilot / Reddit mentions 3. Extract VERBATIM customer phrases - their words always beat your words ### Step 2: The "So What?" Test For EVERY feature on the site, ask "So what?" until you reach the real value. Most features need 3-4 "so what?" iterations: ``` Feature: "Outputs .PSD with layers" So what? → "You can edit individual elements" So what? → "You don't redo the whole job if one thing is wrong" So what? → "It sa...