video-narrative-arc

# Video Narrative Arc Templates Proven narrative structures for product videos. Pick a template, fill slots from your Product Brief, get a timestamped script with emotional beats. ## Rule #1: Brief First ALWAYS create a Product Brief (use product-meaning-extractor) BEFORE choosing a template. Without a brief, you'll write generic feature lists. ## Template Selection | Duration | Best For | Template | Emotional Arc | |----------|----------|----------|---------------| | 10-15s | Social ads, teasers | **Pattern Interrupt** | Surprise → Curiosity → Action | | 15-20s | Product awareness | **Problem-Solution Flash** | Pain → Relief → Action | | 30s | Product demos | **Hook-Pain-Demo-Proof-CTA** | Attention → Recognition → Desire → Trust → Action | | 45-60s | Launches, explainers | **Apple Keynote Mini** | Understanding → Frustration → Hope → Amazement → Delight | | 60-90s | Brand stories, pitches | **Full Story Arc** | Empathy → Tension → Discovery → Wonder → Inspiration | --- ## Template 1: Pattern Interrupt (10-15s) For: TikTok, Reels, YouTube Shorts, social ads. ``` [0-3s] INTERRUPT Break the scroll. Unexpected visual or bold text on dark bg. Use: provocative question, shocking stat, or visual contrast. Example: "Why are you still [painful manual task]?" [3-7s] CURIOSITY GAP Show what's possible. Product in action, before→after, result. One phrase that captures the transformation. Example: Split-screen transformation in real time. [7-12s] PROMISE + CTA P...