ppc-audit-litelisted

<!-- --------------------------------------------------------------- PPC OPERATOR TOOLKIT — LITE EDITION. © 2026 Ahmad Ghuniem. All rights reserved. Free to share unmodified, with attribution. Resale, rebranding, or repackaging is prohibited. Full edition: email ahmad.support.1@gmail.com ---------------------------------------------------------------- --> # PPC Audit — Lite Edition **This is the free census half of a two-half audit system.** It runs the four stages that need no statistical machinery — and in most accounts those stages surface the majority of the recoverable money. The verdict half is a separate product; where this skill stops, it says so explicitly rather than guessing. --- ## The spine > **The unit of observation is not a unit of control.** A search term report shows you queries. You cannot bid a query. Every action an STR suggests is an action on a *different* object — a keyword, a negative, a campaign setting, a listing, a price. Naming the row is not naming the action, and the gap between them is where audits go to die. > **Price the defect. Don't just name it.** A finding without a number attached cannot be ranked, cannot be argued with, and will not survive contact with someone who has to approve it. "This term is wasting money" is not a finding. "$139/block, four bulk rows, reversible" is. --- ## The two instruments — neither is optional | | **Search term report** | **Bulk file** | |---|---|---| | Shows | what shoppers actually typed |