gtm-brieflisted

# GTM Brief One page on who buys and why — with every audience claim wearing its receipt or its `[ASSUMPTION]` label. Enthusiasm is not evidence. ## Verification gates (defined first; output is blocked until all pass) - **G1 — Sourced or labeled, every audience claim:** who wants this, what they'll pay, why now — each tied to a stated source from the input (sales notes, ticket export, win/loss doc) or carrying `[ASSUMPTION: … — validation step]`. A bare audience claim fails. - **G2 — Numbers reconcile:** figures quoted from the input exactly (41 tickets is 41, or honestly "dozens" — never "hundreds"). Pre-launch metrics have no baselines; the brief says "none — pre-launch" instead of inventing one. - **G3 — Evidence-bounded scope:** positioning targets only competitors the input evidences; channels are only the motions that exist; the brief names its own weakest evidence in one line. ## Steps 1. **Inventory the evidence:** every demand signal, loss reason, and customer fact in the input, with its source tag. This inventory is the universe claims may cite — the same rule as competitor-teardown's OBSERVED discipline, pointed at your own market. 2. **Read the signals honestly.** 41 feature requests are demand for the capability, not proof of willingness to pay $10 — the brief keeps those separate, converting evidence gaps into labeled assumptions with validation steps ("attach-rate ≥15% [ASSUMPTION — measure in first 30 days]"). 3. **Write the page:** audience & evidence ·