shalintripathi
UserAI marketing team for B2B SaaS: 79 agents + 19 Claude Code skills — SEO/AEO/GEO, content + editorial ops, paid media, email, PLG, pricing, ABM, product marketing, international market entry, sales enablement, presales, analytics, martech, GTM data quality, demand planning — run by CATALYST. MIT; works in Cursor, Copilot, Windsurf.
Categories
Indexed Skills (43)
product-marketing-ops
Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, planning analyst briefings, or deciding which country to expand into and how far to localize. Also use it for brand marketing and demand creation — how much to spend on brand versus performance, what to measure when a brand campaign produces no conversion event, and how to answer
catalyst-orchestrator
Master orchestrator for B2B SaaS marketing campaigns using the CATALYST framework (Coordinated Agents for Targeted, Analytics-Led, Year-round SaaS Transformation). Coordinates 79 specialist agents across 17 marketing disciplines. Use this skill for ANY large-scale marketing initiative: full GTM launches, annual marketing plans, multi-channel campaigns, quarterly planning, or any task requiring coordination across content, SEO, paid media, social, email, design, sales enablement, product marketing, analytics, project management, and client operations. Also triggers on: marketing strategy, campaign plan, GTM launch, quarterly plan, marketing ops, full-funnel campaign, marketing audit, growth plan.
saas-marketing-suite
Complete B2B SaaS marketing agency powered by 79 AI agents across 17 specialties. This is the entry point for ALL marketing requests. Routes to the right specialist team: content marketing, SEO, paid media, social media, email marketing, design, sales enablement (including technical presales — demos, proofs of concept, security questionnaires), product marketing, account-based marketing (ABM), growth, analytics, project management, or client operations. Use this skill when the request spans multiple disciplines or when unsure which specialist to invoke. Also triggers on: marketing help, marketing team, marketing agency, what can you do, marketing capabilities.
content-marketing
Master orchestrator for B2B SaaS content creation and the editorial production system behind it. Use this skill to produce blog articles, whitepapers, case studies, video scripts, newsletters and ghostwritten thought leadership, to develop content strategy, and to run the publishing line itself — content briefs, editorial calendars and production capacity, review and approval workflow, subject-matter-expert access, the style guide, an AI-drafting policy, and a content inventory with owners. Also triggers on: blog, article, case study, whitepaper, newsletter, video script, ghostwriting, content calendar, editorial, thought leadership, content strategy, content brief, content operations, content ops, editorial workflow, managing editor, who reviews this, our content pipeline is stuck, content is stuck in review, content audit, content inventory, content governance, style guide, house style, SME interview, expert interview, freelance writers, AI content policy, how much content can we actually produce.
email-marketing-ops
Email marketing operations and automation for B2B SaaS. Use this skill for newsletter strategy, email automation sequences, lifecycle campaigns, nurture workflows, onboarding sequences, deliverability optimization, email copywriting, lead scoring, marketing automation platform setup, and cold-email sending infrastructure — secondary sending domains, SPF/DKIM/DMARC, and domain warmup. Also triggers on: email, newsletter, drip campaign, lifecycle, nurture, onboarding sequence, deliverability, email automation, lead scoring, marketing automation, our emails are going to spam, SPF, DKIM, DMARC, sender reputation, sending domain, cold email domains, domain warmup, mailbox setup, blacklist, bounce rate.
paid-media-ops
Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, LinkedIn Ads, social media advertising, programmatic buying, creative strategy, attribution modeling, budget allocation, budget pacing and planned-vs-delivered reconciliation, audience overlap and campaign self-competition audits, suppression lists, ROAS improvement, media spend optimization, and the media no auction sells — newsletter and podcast sponsorships, community and industry-publication placements, paid review-site listings on G2 and Capterra, and pay-per-lead content syndication. Also triggers on: PPC, Google Ads, LinkedIn Ads, social ads, programmatic, ad creative, attribution, media budget, paid campaigns, ROAS, CPA, ad spend, newsletter sponsorship, podcast sponsorship, community sponsorship, sponsor a newsletter, content syndication, pay-per-lead, cost per lead vendor, media kit, rate card, insertion order, direct buy, publisher partnership, make-good, G2 paid listing, Capterra ads, re
marketing-analytics
Marketing analytics and data-driven optimization for B2B SaaS campaigns. Use this skill when analyzing marketing performance, optimizing conversion rates, running A/B tests, conducting customer research, creating marketing dashboards, building attribution models, analyzing funnel metrics, or storytelling with data. Also triggers on: marketing ops, performance analytics, CRO, A/B testing, data storytelling, customer insights, tracking plan, event taxonomy, UTM taxonomy, GA4 audit, consent mode, instrumentation contract, sample size calculation, minimum detectable effect, test duration, not enough traffic to A/B test, statistical significance, Bayesian vs frequentist, sample ratio mismatch, experiment feasibility, martech stack, marketing tech stack audit, tool consolidation, build vs buy, vendor evaluation, shadow IT tools, ESP/CRM/platform migration, switching cost, cutover plan, suppression list migration, data portability, customer interviews, survey design, sampling frame, non-response bias, how many peopl
seo-growth
End-to-end SEO operations for B2B SaaS organic visibility. Use this skill when you need keyword research, technical SEO audits, content optimization, link building strategy, international expansion, AI/AEO optimization, schema markup, Core Web Vitals improvements, and organic traffic growth planning. Also triggers on: SEO, keyword research, technical SEO, link building, content optimization, international SEO, hreflang, x-default, multilingual site, translated pages not ranking, our German site gets no traffic, language switcher, auto-redirect by country, machine translation SEO, content parity, ccTLD vs subfolder, AI search, AEO, GEO, Core Web Vitals, schema markup, organic traffic, G2 listing, Capterra, TrustRadius, review-platform category page, best software roundup, listicle placement, directory submissions, do we need a Google Business Profile in [country], local SEO with no office, Google Business Profile eligibility, virtual office address SEO, coworking address business profile, business profile susp
social-media-ops
Comprehensive social media operations for B2B SaaS brand building and engagement. Use this skill to develop LinkedIn strategy, decide whether to run a LinkedIn newsletter and how to scope it, capture consented registrations from LinkedIn Events, check LinkedIn Live eligibility, manage Twitter/X presence, create YouTube content, engage on Reddit communities, build community, develop influencer and creator partnerships, vet a creator before paying them, start or fix a B2B podcast, book podcast guests and guest appearances, write show notes and transcripts, and execute organic social campaigns. Also triggers on: LinkedIn, LinkedIn newsletter, LinkedIn Events, LinkedIn Live, event registration form, subscribe to our newsletter on LinkedIn, marketing consent checkbox, Notify Employees, Twitter/X, YouTube, Reddit, community, influencer, creator partnerships, influencer vetting, engagement rate, fake followers, engagement pods, FTC disclosure, sponsored post disclosure, media kit, social media strategy, organic soci
sales-enablement
Sales enablement, technical presales and deal acceleration for B2B SaaS revenue teams. Use this skill when planning outbound campaigns, running discovery calls, building deal strategy, creating battle cards, writing proposals, responding to RFPs, preparing a product demo, scoping a proof of concept or pilot, answering a security questionnaire, executing sales sequences, or coaching qualification. Also triggers on: outbound, cold outreach, deal strategy, pipeline, battle card, proposal, RFP, discovery call, MEDDPICC, sales sequence, qualification, sales engineer, solutions engineer, presales, demo plan, demo script, POC, proof of concept, pilot success criteria, technical evaluation, technical win, security questionnaire, vendor security review, SOC 2 questionnaire, technical objection, mutual action plan, MAP, close plan, mutual close plan, buyer enablement, the deal is stalled, deal stalled after the demo, how do I get this deal to close, close date keeps slipping, JOLT, buyer indecision, no-decision loss.
client-operations
Client reporting, quality assurance, and financial operations management. Handles KPI frameworks, compliance audits, budget tracking, and launch checklists. Use when: managing client dashboards, ensuring brand compliance, conducting QA reviews, tracking marketing spend, ensuring GDPR/CAN-SPAM compliance, proofreading deliverables. Also triggers on: client reporting, QA, quality assurance, brand compliance, marketing budget, financial tracking, legal compliance, GDPR, CAN-SPAM, proofreading, launch checklist
design-ops
Design operations and creative excellence for B2B SaaS marketing. Use this skill when building brand identity, designing landing pages, creating presentations, producing ad creative, or building infographics. Also triggers on: brand identity, landing page design, presentation, sales deck, ad creative, infographic, social media graphics, visual design, UI design, brand guidelines.
marketing-project-mgmt
Marketing project management and execution excellence for B2B SaaS campaigns. Use this skill when coordinating multi-channel campaigns, allocating team resources, planning agile marketing sprints, running QBRs with clients, managing project timelines, balancing marketing workload, or implementing marketing operations scrum. Also triggers on: campaign coordination, resource allocation, agile marketing, sprint planning, client success, QBR, project timeline, marketing ops scrum, workload balancing.
abm-ops
Account-based marketing for B2B SaaS. Use this skill to build a target account list, tier it 1:1 / 1:few / 1:many, size it against sales capacity, turn intent and engagement signals into plays, write the multi-channel orchestration contract each tier runs on, and measure the program in account coverage, penetration and pipeline instead of MQLs. Also triggers on: ABM, account-based marketing, target account list, TAL, named accounts, account tiering, 1:1 ABM, one-to-few, programmatic ABM, account selection, ideal customer profile fit, intent data, buying signals, 6sense, Bombora, Demandbase, account penetration, account coverage, sales and marketing alignment on accounts, enterprise account program.
comms-ops
Public relations, corporate communications, and analyst relations for B2B SaaS. Use this skill for earned media and press strategy, announcements and press releases, executive and crisis communications, media relationships and briefings, and the Gartner/Forrester/IDC analyst program including Magic Quadrant and Wave evaluation submissions. Also triggers on: PR, public relations, press release, earned media, media relations, journalist, embargo, announcement, crisis comms, corporate communications, analyst relations, AR, Gartner, Forrester, IDC, Magic Quadrant, Forrester Wave, analyst briefing, inquiry.
developer-marketing-ops
Developer marketing and developer relations for B2B SaaS with technical audiences. Use this skill when the buyer or user is a developer: documentation as a marketing surface, quickstarts and time-to-first-call, SDKs and sample apps, developer community and DevRel programs, open-source strategy, and technical content that survives engineer scrutiny. Also triggers on: developer marketing, DevRel, developer relations, developer experience, DX, docs, documentation, quickstart, SDK, API marketing, open source strategy, developer community, technical content, dev audience, hacker news, engineering blog.
events-ops
Field marketing, events, and webinars for B2B SaaS. Use this skill for conference and sponsorship selection, booth strategy, owned events and roadshows, executive dinners, the webinar program, and event-sourced pipeline measurement. Also triggers on: field marketing, events, conference, trade show, booth, sponsorship, roadshow, executive dinner, webinar, event ROI, event pipeline, user conference, meetups.
growth-ops
Product-led growth and customer-base growth for B2B SaaS. Use this skill for self-serve funnel work (activation, time-to-value, free trial vs freemium, PQL definition, in-product upgrade moments, sales-assist triggers) and for growing revenue from existing customers (adoption, expansion, churn-save, renewal marketing, net revenue retention). Also triggers on: PLG, product-led growth, activation, aha moment, time to value, free trial, freemium, PQL, product qualified lead, onboarding, self-serve, customer marketing, expansion revenue, upsell, cross-sell, churn, retention, NRR, renewal.
partnerships-ops
Partner, channel, and ecosystem marketing for B2B SaaS. Use this skill for co-marketing with technology alliances and channel partners, integration launches, joint campaigns and content, partner tiering and enablement, and cloud-marketplace go-to-market (AWS, Azure, GCP listings, private offers, committed-spend drawdown). Also triggers on: partner marketing, co-marketing, channel, reseller, alliance, ecosystem, integration launch, marketplace listing, AWS Marketplace, private offer, MDF, joint webinar, co-branded.
reset
Use when the user wants to remove a site from organic-os, deregister a site, uninstall, "reset organic-os", "remove my site", "start over", or runs /organic-os:reset. Guided teardown that shows what exists and, per user choice, deregisters the site from the local registry - it never deletes the brain repo or revokes credentials on the user's behalf.
hoo-weekly
Use for the weekly health check + reflection - "run the weekly", scheduled weekly routine. Runs analytics-reporting-chief and serp-ai-monitor, then hands the week to the reflector.
diagnose
Use to collect a bug-report diagnostic - "diagnose", "collect debug info", /organic-os:diagnose. Prints a report the user can paste into an issue; never transmits it anywhere.
hoo-citation-tracker
Use to measure AI answer-engine visibility - "are we cited by ChatGPT/Perplexity", "AI share of voice", /organic-os:citations, or the weekly routine's citation step.
hoo-keyword-intel
Use for keyword research, competitor keyword gaps, "what should we rank for", "keyword ideas for X", or the /organic-os:keywords command. Detects the user's Google Ads access tier and degrades honestly.
setup
Use when the user installs organic-os, says "set up organic-os", "onboard my site", "connect my website", "add another website", "switch site", "organic-os status", or runs /organic-os:setup or /organic-os:sites. Reads the enable-time install form first (anything filled there is never re-asked), audits the site URL and proposes a pre-filled profile before asking, scaffolds the per-site brain repo, runs the connector wizard with live verification, records credentials one at a time, registers routines for the chosen runtime, ends with a tested postflight scorecard, and manages the multi-site registry (add / update / switch / status).
hoo-daily
Use for the daily signal pull - "run the daily", scheduled daily routine, or "pull today's numbers". Appends observations to the brain repo signals; never mutates the site or the skillbook.
hoo-orchestrator
Use for any broad organic-growth request - "audit my organic presence", "what should we do this month", "full SEO/AEO review". Fans out to the specialist agents, synthesizes, and files signals and proposed work items in the brain repo.
onsite-propose
Use to turn audit findings or signals into concrete gated change proposals - "propose fixes for /pricing", /organic-os:propose.
hoo-import-audit
Use to import an external claude-seo audit report or action plan as gated proposals - "import this audit", "turn this audit report into proposals", /organic-os:import-audit. They audit, we operate.
hoo-monthly-audit
Use for the monthly deep audit - "run the monthly audit", /organic-os:monthly-audit, or the scheduled monthly routine.
ce-produce
Use to produce a publish-ready draft from an approved content brief - "draft the approved brief", "write this post", /organic-os:produce. Runs the six-stage pipeline.
hoo-reflector
Use to distill lessons from recent signals and outcomes - "run the reflector", weekly routine step 4, or "what did we learn". Proposes skillbook deltas; the curator merge is gated.
hoo-verify-outcome
Use to re-check a recorded outcome against raw data - "verify that outcome", "did that change really do that", /organic-os:verify-outcome. Recomputes the delta from the connectors before reading what was claimed.
hoo-monday-report
Use for a stakeholder-shareable weekly summary - "Monday report", "what happened this week", /organic-os:monday-report. Reads the brain only, invents no numbers, degrades to a shorter honest report on a sparse brain.
onsite-apply
Use to execute APPROVED on-page proposals - "apply the approved fixes", /organic-os:apply, or a routine's apply step. Refuses anything not approved.
onsite-audit
Use to audit on-page SEO for a URL or a whole site section - "audit this page", "on-page check", /organic-os:onsite-audit. Read-only; needs no credentials for public checks.
onsite-publish
Use to publish an APPROVED, drafted content item via the CMS adapter (WordPress or git-static) - "publish the draft", /organic-os:publish. Refuses unapproved items.
start
Use when the user first opens organic-os, says "get started", "start organic-os", "what do I do first", "guide me through this", or runs /organic-os:start. The branded front door - health-checks the environment, then routes to first-run quick setup or, for a returning user, a compact status view and menu. Always ends by naming the three commands used most.
hoo-competitor-intel
Use for competitor content analysis - "what are competitors publishing", "content gaps vs <domain>", /organic-os:competitors, or the biweekly routine.
hoo-task-board
Use to view or mirror the work queue - "task board", "show the queue", /organic-os:task-board. Mirrors to Notion when that connector exists; local queue.md is the source of truth.
onsite-measure
Use to measure applied/published changes at day 7 and day 28 - "measure outcomes", /organic-os:measure, or the daily routine's follow-up step.
ce-image
Use to create the featured image / social card for a drafted post - "make the featured image", /organic-os:image, or ce-produce step 4.
hoo-export
Use to flatten the brain to CSV for BI tools - "export the data", "CSV for Sheets or Looker Studio", /organic-os:export. Read-only over the brain; writes only the dated export folder.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.