Chykalophia

conversion-copywriting

This skill should be used when writing or rewriting customer-facing copy: product pages, landing pages, hero/headline sections, CTAs and button microcopy, email bodies, and ad copy. Trigger phrases include "write copy for", "rewrite this", "make this punchier/clearer", "headline for", "CTA for", "hero section", "product description", "ad copy", or "this copy is weak". Use it whenever copy quality affects conversion, even if the user does not name a framework.

deep-research-synthesis

This skill should be used for thorough, multi-source research that must be credible and well-sourced, and for turning that research into a synthesis. Trigger phrases: "deep research", "comprehensive research", "research report", "investigate X thoroughly", "find best practices with sources", "market/competitive research", "synthesize these findings", "fact-check this", "is this claim actually true?". Use it whenever a question needs rigorous, cited research rather than a quick answer.

Data & Documents Listed

ecommerce-cro-audit

This skill should be used when auditing or improving conversion on an ecommerce/DTC product page (PDP), collection, cart, or checkout funnel, and extends to any conversion surface (landing page, lead-gen form, SaaS signup). Trigger phrases: "CRO audit", "conversion audit", "why isn't my product page converting", "improve conversion rate", "optimize this PDP / funnel / landing page", "low add-to-cart rate", "reduce cart abandonment", "Shopify conversion", "make this page convert". Use it whenever conversion of a page or funnel is in question, even if the user does not say "CRO".

getting-started

This is the front door to the CRO, research & reporting toolkit. Use it FIRST when someone is getting started, is unsure which skill to use, or makes a broad/vague request. Trigger phrases: "where do I start", "what can this do", "how do I use this", "get started", "set up", "onboard me", "help me with my store/page/campaign", "what should I focus on", "I don't know where to begin". It orients the user, captures a reusable engagement brief, and routes to the right skill, command, or agent.

outbound-and-positioning

This skill should be used for cold outreach, follow-up sequences, B2B sales qualification, and positioning/messaging. Trigger phrases include "write a cold email", "outreach to", "follow-up sequence", "cadence", "qualify this deal", "discovery questions", "value proposition", "positioning", "messaging", "how do we describe ourselves", or "elevator pitch". Use it whenever the task is reaching prospects or sharpening how an offer is positioned.

Web & Frontend Listed

report-information-design

This skill should be used when turning analysis or research into a polished, well-organized report, brief, audit, or one-pager, especially a self-contained HTML document. Trigger phrases: "build a report", "write up the findings", "create an HTML report/brief/audit", "turn this research into a report", "how should I present this", "organize this information", "make it look professional", "add an executive summary and recommendations". Use it whenever findings need to become a shareable deliverable.